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我们的实践和研究发现,绝大多数企业因为缺少战略步骤和战略计划,导致战略目标成为口号。当前流行的说法是战略不接地气。而我们进一步深入,系统地研究之后发现,绝大多数企业之所以缺少战略步骤和战略计划。根本原因是对企业的成长路径缺少规划,或者说对企业的成长周期认知模糊,不能适时地依据企业成长周期制定企业的成长路径,也就是我们通常说的“正确地做事”。
Our practice and research have found that the vast majority of enterprises lead to strategic goals as a slogan because of the lack of strategic steps and strategic plans. The prevailing argument is that the strategy is unsustainable. And we further, systematic study found that the vast majority of enterprises lack the strategic steps and strategic plan. The fundamental reason is the lack of planning for the growth path of the enterprise, or the fuzzy understanding of the growth cycle of the enterprise, and can not formulate the growth path of the enterprise according to the growth cycle of the enterprise in time. That is what we usually say “correctly doing things”.