在激烈的市场竞争中,市场是企业的载体,而产品和销售又是企业的轴心,产品开发与营销是和市场紧密联系在一起的,离开了市场实际,就偏离了企业生产,市场的变化是企业运作的方向,产品与销售也必须“同步”应变,如何在应变中取胜,笔者撷取了国外企业在市场竞争中的应变谋略,以此来启迪国内企业尽快步入世界“霸主”之林。 In the fierce market competition, the market is the carrier of the enterprise, and the product and sales are the axis of the enterprise. The product development and marketing are closely linked with the market. They leave the market and deviate from the production and market of the enterprise. Change is the direction of the company’s operations. Products and sales must also be “synchronous”. How to win in the strain, the author learns the contingency strategies of foreign companies in the market competition, in order to enlighten the domestic enterprises to step into the world as soon as possible. The forest.