公共关系学是一门管理科学,简称公关。公关是主要通过传播活动形成信息的双向交流,促成组织与公众之间建立良好的信赖合作关系,在满足公众利益的基础上求得公关组织自身的发展。公共关系学起源于近代资 Public relations is a management science, referred to as public relations. Public relations is a two-way exchange of information mainly through the dissemination of activities to promote the establishment of a good cooperative relationship between the organization and the public and to seek the development of public relations organizations based on the public interest. Public relations originated in modern capital