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新媒体以不可阻挡的势头迅速进入人们的日常生活。在它的冲击下,现代媒体格局已经发生根本变化,传统广播媒体也受到冲击和挑战。面对新的媒体传播格局,广播电台应积极进行相应的管理变革。本文就电台频率管理变革谈一些粗浅的认识。
The new media is an irresistible momentum quickly into people’s daily lives. Under its impact, the modern media landscape has undergone fundamental changes and the traditional broadcast media has also been hit and challenged. In the face of the new media distribution pattern, radio stations should actively carry out corresponding management changes. This article talks about some fundamental changes in radio frequency management.