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有效的评估可以当作是一次市场调研,以此洞悉终端受众对公司的产品和服务的感受,而信息传播可以被看作是一次实战演习,通过媒体评估来改善传播内容和传播方法。
An effective assessment can be used as a market research to gain insight into the perceptions of the end-users of the company’s products and services. Information dissemination can be seen as a practical exercise to improve the dissemination of content and methods of communication through media assessment.