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乾红早春茶经过两年的奋斗,通过与叶茂中先生的第一轮合作取得了不错的成绩,为乾红的品牌定位起到了关键性的作用。叶茂中先生将徐悲鸿大师的《醒狮图》作为乾红早春茶的品牌标志,并提出了“比普通春茶早15天”的产品卖点,还宣布了“爱要早表达”的情感诉求以及“感恩天感恩地感恩您”的感恩文化精神,这一阶段奠定了乾红品牌的地位。2013-2014年,乾红再度选择张默闻策划集团进行战略布局与策划,为乾红早春茶提出了“感恩生命中每一位恩人”的品类核心广告语,并且进行了一系列的重大举措,实现了在宜兴的品牌落地,夯实了品牌和销量的两块地基,奠定了乾红早春茶在宜兴的成长,坐稳了乾红早春茶在宜兴茶中第一品牌的地位。
Dry red early spring tea after two years of struggle, through the first round of cooperation with Mr. Ye Mao Zhong made a good result, for the red brand positioning has played a key role. Mr. Ye Maizhong put the “Lion Dance” of Master Xu Beihong as the brand mark of dry red tea in early spring and put forward the selling point of “15 days earlier than ordinary spring tea” and also announced that “love must be expressed early” Emotional appeal and “Thanksgiving Day Thanksgiving grateful you ” Thanksgiving cultural spirit, this stage has laid the status of dry red brand. In 2013-2014, Cangmeng chose Zhangmengwen again to plan the strategic layout and planning for the Group, and put forward the category core slogan of “Thanksgiving Every Benefactor in Life” for Cubehong Spring Tea, and carried out a series of major Measures to achieve the brand in Yixing landed, consolidating the brand and sales of two foundations, and laid the dry red early spring tea in Yixing growth, firmly secured dry red early spring tea in Yixing tea in the first brand status.