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为了整合竞争情报与营销业务流程,在分析了竞争情报与营销业务流程整合的意义和可行性的基础上,设计出竞争情报与营销业务流程的整合模型,剖析了模型的作用机制。
In order to integrate the competitive intelligence and marketing business process, based on the analysis of the significance and feasibility of the integration of competitive intelligence and marketing business process, an integrated model of competitive intelligence and marketing business process is designed and the mechanism of the model is analyzed.