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在传统媒体与新媒体进行融合的过程中,要正视彼此的特征,扬长补短,不断进化与完善,吸收各自的价值优势,完成由“单线作战”到“集团军作战”的转型。时下,网络、微博、微信等新媒体大行其道,在日常信息传播中,新媒体具备传播速度快、信息量大、传播面广的特点,原本人们日常生活、办公离不开的报纸杂志,渐渐地被手机、平板、电脑所取代。据统计,截至2015年12月,我国网民规模达6.88亿人,互联网普及率达50.3%。随着新兴媒体的快速发展,我国的传播格局、舆论环境正发生深刻的变化,报纸杂志等传统媒体面临着新的机遇和挑战。
In the process of integration between traditional media and new media, we should face each other’s features, make up for each other’s weaknesses, keep evolving and perfecting, absorb their respective value advantages, and complete the transition from “single-line operation ” to “army operations ” . Nowadays, new media such as the Internet, Weibo and WeChat are gaining prominence. In the daily information dissemination, the new media possesses the characteristics of high speed of dissemination, large amount of information and wide spread of communication. The newspapers and magazines, which originally could not be separated from daily life and office work, To be mobile phone, tablet, computer replaced. According to statistics, as of December 2015, the number of Internet users in China reached 688 million with the Internet penetration rate reaching 50.3%. With the rapid development of emerging media, profound changes have taken place in the media and public opinion environment in our country. Traditional newspapers and periodicals, such as newspapers and magazines, are facing new opportunities and challenges.