这是一个互联网概念风潮的时代,一切商业现实都在与过去传统的(或经典的)管理理论告别,如果单纯从教科书的角度去解释战略的定义的话,恐怕没有多少人会耐心地听安索夫、安德鲁斯及迈克尔·波特等学术大咖对战略问题的经典阐释。我们甚至怀疑,在VUCA(易变性、不确定性、复杂性、模糊性)为主题的移动互联网经济时代,战略还有存在的意义吗? This is an era of Internet concept wave. All commercial realities are farewell to the traditional (or classic) management theory of the past. If only the definition of strategy is interpreted from a textbook perspective, not many people would patiently listen to the Anzuo Husband, Andrews and Michael Porter and other academic coffee on the classic interpretation of the strategic issues. We even suspect that strategy still exists in the era of mobile Internet economy with the theme of VUCA (Volatility, Uncertainty, Complexity and Fuzziness)?