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未来,当消费者开车经过大街上的数字广告牌时,会发现上面的广告“因车而异”。这已经成为现实,今年6月底,达能酸奶在加拿大蒙特利尔市推出一个户外广告,根据汽车行驶的速度,有针对性地向不同车速的车主发送4支不同的广告。移动互联网时代,消费者早已习惯了自己手中的智能手机和平板电脑成为品牌营销的目标终端,但现在消费者的另一个“移动端”正进入营销人的视野,那就是
In the future, when consumers drive through digital billboards in the street, they will find the ad above “varies by car”. This has become a reality. At the end of June this year, Danone Yogurt launched an outdoor advertisement in Montreal, Canada. According to the speed of the car, it targeted four different ads to owners of different speeds. In the era of mobile Internet, consumers have long been accustomed to their own smart phones and tablet PCs as the target terminal of brand marketing, but now another “mobile terminal” of consumers is entering the marketing person’s vision, which is