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激烈的市场竞争环境要求在高职营销专业教学的过程中,教师必须要注重对学生理论基础和实践活动的指导,使学生能够适应当今社会的发展要求。本篇文章主要对高职营销专业教学的过程中,应用“三创教育”模式对学生能力培养和实践提升的必要性和措施进行分析,旨在有效推动学生的营销水平,更好的适应现代社会和生活。
Fierce competition in the market environment In the process of higher vocational marketing professional teaching, teachers must pay attention to the theoretical basis of students and practical guidance, to enable students to adapt to the development of today’s society. This article mainly analyzes the necessity and measures of cultivating students ’ability and practicing in the course of teaching in higher vocational marketing specialty with the mode of “Three Creation Education”, aiming at effectively promoting students’ marketing level and better Adapt to modern society and life.