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本文提出了价格战对创新作用的假说，基于彩电产业价格战的案例研究，揭示了价格战可促进产品创新，价格战扩展了产业生产的产品系列，产品系列的丰富主要是通过产品创新来实现
Based on the case study of the price war in the color TV industry, this article reveals that the price war can promote product innovation and the price war expands the product range of industrial production. The enrichment of the product series is mainly achieved through product innovation