随着社会的发展和市场日趋激烈的竞争,企业在多种道路上寻求竞争的优势,在品牌发展道路上,VI设计的地位越来越突出。本文针对目前高校VI设计课程中存在的一些问题进行了分析探讨,强调了实训化教学在高校VI设计课程中的重要性,阐释了实训化教学实现的步骤与方法以及如何运用DNA化的品牌思维来进行VI设计创作。 With the development of society and increasingly fierce competition in the market, enterprises seek the advantages of competition in a variety of ways. In the development of the brand, the status of VI design becomes more and more prominent. In this paper, some problems existing in the current VI design courses in colleges and universities are analyzed and discussed. Emphasis is put on the importance of practical instruction in VI design courses in colleges and universities. The steps and methods of practical teaching are explained and how to use DNA VI brand design thinking to create.