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随着市场经济的发展,人们生活水平的不断提高,旅游日益成为人们追求的精神文化之一,随之,追求高质量的旅游成为人们共同的选择。与之相对应,旅游市场也逐渐呈现出一个多元化的发展趋势,人们对注重质量和体验感受的需求量增加。就目前旅游市场状况来说,注重品质旅游将成为一个主要的发展趋势,如何掌握、准确分析当前游客对旅游的态度、心理、认知以及怎样看待影响游客的决策因素,从而达到提高旅游的质量,总提示当前旅游亟待解决的问题,本文采用实地考察发放调查问卷、现场咨询等方法对吐鲁番旅游市场市场进行研究,初步分析旅游市场存在的问题及缘由,提出建议和措施。
With the development of market economy and the constant improvement of people’s living standards, tourism has become one of the spiritual and cultural pursuits people are increasingly seeking. As a result, the pursuit of high-quality tourism has become the common choice of people. Correspondingly, the tourism market is gradually showing a diversified development trend, and people are paying more attention to quality and experience. With regard to the current situation of tourism market, focusing on quality tourism will become a major trend of development. How to master and accurately analyze current tourists’ attitudes toward tourism, their psychology and cognition, and how to view decision-making factors that affect tourists so as to improve the quality of tourism , Always prompts the current travel problems to be solved. In this paper, questionnaires on the spot investigation, on-site consultation and other methods to study the tourism market in Turpan, preliminary analysis of the problems and causes of the tourism market, make recommendations and measures.