黑龙江省是我国最大的商品粮生产基地,近年来坚持实施“打绿色牌,走特色路”的发展战略,取得显著的成效,于此同时也暴露出营销方面问题,如营销模式单一,网络渠道建设缓慢等,故而对网络营销微观环境的分析变得甚为重要,通过对网络营销的微观环境进行分析有利于帮助企业客观分析市场,提高网络营销能力。 Heilongjiang Province is China’s largest commodity grain production base. In recent years, it has achieved remarkable success by sticking to the development strategy of “playing the green card and taking the characteristic road”, and at the same time, it has also exposed the problems of marketing such as single marketing mode, network Therefore, the analysis of micro-environment of network marketing becomes very important. By analyzing the micro-environment of network marketing, it is helpful to help enterprises objectively analyze the market and improve their marketing capabilities.