2007年6月底,美国部分狂热的苹果迷在苹果的专卖店门口排起了队,为的是得到一款苹果公司首席执行官史蒂夫·乔布斯所称的“革命性的、不可思议的产品。”这就是iPhone,除具备一般手机功能外,还可以播放数字影音文件和上网。其实,美国版的这种狂热背后所体现的商业趋势,在中国已开始演绎,只不过以更加冷静的方式。比如2007年初,国家发展改革委员会发布公告,批准由海尔集团主导制定的《网络家电通用要求QB/T2836-2006》成为 At the end of June 2007, some fanatical Apple fans in the United States lined up at the gates of Apple’s stores in an effort to get what Apple CEO Steve Jobs called a “revolutionary, incredible product . ”This is the iPhone, in addition to the general mobile phone features, but also can play digital video files and Internet access. In fact, the commercial trend embodied by this fanaticism in the United States has begun to be interpreted in China only in a more calm manner. For example, in early 2007, the National Development and Reform Commission issued a notice to approve the “Network Appliance General Requirements QB / T2836-2006” formulated by Haier Group to become