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随着时代的发展,广告艺术的诞生和研究已成为当代社会中的重要美学现象之一,尤其是广告艺术中的文化美学的研究已成为研究社会文化与艺术现象的重要热点。一、广告艺术概述所谓广告艺术,就是将销售商品为目的而表现出来的一种具有目的的明确性且在多种条件限制下体现的具有创造性和实用性的艺术形式,其虽然只是现代中的一种艺术形式,但其涉及现代艺术的所
With the development of the times, the birth and research of advertising art has become one of the most important aesthetic phenomena in contemporary society. Especially, the study of cultural aesthetics in the art of advertising has become an important hot spot for studying social culture and artistic phenomena. First, an overview of the art of advertising The so-called advertising art, is the sale of goods for the purpose of showing a purposeful clarity and under a variety of conditions reflect the creative and practical art form, although only in modern A form of art, but it involves modern art