Agricultural heritage ecotourism is a newly emerging tourism type, thus there is no too much referential experience for its development. The plight that Longxian Village is facing in its protection and development was discussed, specifically, the contradictions among residents, economy and society; based on ecological concepts, local social and economic development was elaborated from four perspectives of economic activities, lifestyles, human and nature, development concepts. Finally, suggestions were given to help Longxian Village out of the difficulty in its ecotourism development in terms of establishing multi-party participation, making ecotourism planning, designing reasonable tourist products and constructing a complete eco-industrial chain. Agricultural impression ecotourism is a newly emerging tourism type, thus there is no too much referential experience for its development. The plight that Longxian Village is facing in its protection and development was discussed, specifically, the contradictions among residents, economy and society; based on ecological concepts, local social and economic development was elaborated from four perspectives of economic activities, lifestyles, human and nature, development concepts. Finally, suggestions were given to help Longxian Village out of the difficulty in its ecotourism development in terms of establishing multi-party participation, making ecotourism planning, designing reasonable tourist products and constructing a complete eco-industrial chain.