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汉字是中国传统文化中既具有语义信息传达功能,又具有视觉图像审美意义的智慧符号,利用汉字的图形化的语言字意特征可以拓展标志设计的视觉表现力和审美情趣,是值得设计师深入研究实践的设计领域。
Chinese characters are not only the symbols of semantic information but also the symbols of the aesthetic significance of visual images in Chinese traditional culture. It is worth for designers to expand the visual expressiveness and aesthetic taste of logo designs by using the graphic language features of Chinese characters Design areas for research and practice.