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随着市场经济的发展,酒类市场上各档次品种增多,流通渠道呈多元化格局,产大于销、供大于求,生产厂家之间、经营企业之间相互竞争,竞争手段层出不穷。厂家为满足市场各消费层次需求,开发全系列、全价位产品;为提高市场竞争力,极力馍仿竞争厂家产品,使瓶型外观、包装、价位等趋于相同;商家为扩大市场销量、争得市场份额,赚取更多回扣,不顾别的商家利益,低价倾销,相互串货,导致市场状况一片混乱,问题颇多。现归纳起来,大致有以下10种,希得到白酒生产厂家及商家的高度重视,并予以妥善处理解决。
With the development of the market economy, the variety of various grades in the wine market has increased, and the distribution channels have been diversified. Production exceeds sales, supply exceeds demand, manufacturers and operating companies compete with each other, and competition means emerge in an endless stream. Manufacturers to meet the needs of the consumer level of the market, the development of a full range, full price products; To improve market competitiveness, vigorously imitate the competition manufacturers products, so that the bottle appearance, packaging, price, etc. tend to be the same; businesses to expand market sales, disputes Gaining market share, earning more rebates, disregarding the interests of other businesses, dumping at low prices, and collaborating with each other, has led to a chaotic market situation and many problems. Now sum up, there are roughly 10 kinds of the following, Greece is highly valued by liquor producers and merchants, and will be properly handled.