科学技术以及互联网的发展,促使一种新的营销模式——智能营销管理模式出现。电力行业为了更好地管理,积极推行智能营销管理模式。本文将研究重点放在了自动化抄表核算管理上,从简单介绍智能营销的相关概念入手,分析了电力营销抄表核算管理的现状以及工作要求,并进一步提出了提高其管理工作的措施。 Science and technology and the development of the Internet, prompting a new marketing model - smart marketing management model appears. In order to better manage the power industry, the smart marketing management mode is actively promoted. This article focuses on the automatic meter reading and accounting management, starting with the introduction of the concept of intelligent marketing, analyzes the current situation and work requirements of meter reading and accounting management in power marketing, and further puts forward measures to improve its management.