依托具有巨大公众影响力的网络平台,积极开展网络营销活动成为时下众多企业传播品牌声音的蓝海战略。然而面对冠名权、窗口、条幅等老套广告投放方式已不再能够满足企业对媒介ROI要求的现实,如何针对企业性质与产品特性,利用自身媒介优势将品牌信息潜移默化地植入消费者内心一直是各家网媒不断探索的课题。 Relying on a huge public influence network platform, and actively carry out network marketing activities nowadays become the blue ocean strategy of many enterprises to spread the brand voice. However, in the face of the naming rights, windows, banners and other old advertising methods are no longer able to meet the business requirements of the reality of the media ROI, how the nature of the enterprise and product features, the use of its own media advantages of subtle brand information embedded in the consumer’s heart has been Is the network media media continue to explore the issue.