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长期以来,企业通常利用年龄、收入、性别与受教育程度等基本的人口统计信息来进行市场定位并制定营销战略。如今,这种战略已不奏效。“在市场策略中,人口统计学的重要性已经开始减退。”美国YankelovichPartners市场研究与咨询公司总裁J.WalkerSmith认为。那么,人口统计学为什?
For a long time, businesses typically used basic demographic information such as age, income, gender, and education to position their markets and develop marketing strategies. Today, this strategy has not worked. “In the marketing strategy, demographics have begun to decline in importance,” said J.WalkerSmith, president of market research and consulting firm Yankelovich Partners in the United States. So, why demographics?