传统厂商对电子商务这个新兴的市场无不虎视眈眈,既想果断出手分一杯羹,又怕万一失策蚀把米。它就像把双刃剑,如果运用得当就能为厂家披荆斩棘,斩获线上市场的同时也带动线下销售;如果运用不当就会让厂家折戟断腕,不但线上一无所获,甚至还会“株连”线下市场。 Traditional manufacturers of e-commerce in this emerging market are all eyeing, both want a decisive shot, a piece of cake afraid of losing in case of corrosion. It is like a double-edged sword, if used properly, it will be able to overcome the clutter for the manufacturers, gaining the online market while also driving the line sales; if improper use will allow manufacturers to halt, not only online nothing, and even “Strangler ” offline market.