2001年10月8日,青年时报在浙江报业市场亮相——4开加长报型、双报头、版式时尚清新;头版头条《美国开打阿富汗》及下面中国足球队出线的大幅横通图片赫然醒目。这天,杭州的报刊零售市场火爆异常,最多的报摊卖出了500多份青年时报;报社还不断接到要求加印报纸的电话……一年多时间过去了,到目前,青年时报的固定订户加零售总发行量已近40万份;广告收入月月攀升,今年估计要比去年增长三倍多;报纸社会影响力不断扩大。在浙江这个报业市场的竞争环境中,青年时报已显现出成长快、成长性好的优势纸媒特质一、一份报纸的理想青年时报在细分浙江报业市场的过程中,提出了“新闻推动进步”的办报理念,不再走前些年都市类报纸“社会新闻打天下,过于 October 8, 2001, the Youth Times debut in the newspaper market in Zhejiang - 4 open plus long report type, double header, layout fashion fresh; front page headlines ”the United States opened up Afghanistan“ and following the Chinese soccer team qualify for a substantial cross-pictures Eye-catching On that day, Hangzhou’s newspaper retail market was extremely hot, with the largest newsstands selling more than 500 Youth Times; the newspapers also continuously received calls for printing newspapers ... More than a year later, up till now, the Youth Times Fixed subscribers plus retail sales total circulation of nearly 400000 copies; advertising revenue month by month, this year is estimated to more than tripled from last year; newspapers continue to expand social influence. In the competitive environment of the newspaper market in Zhejiang, the Youth Times has shown the advantage of rapid growth and good growth. Media Characteristics I. The Ideal Youth Times of a Newspaper In the process of subdividing the newspaper market in Zhejiang, News to promote progress, ”the newspaper concept, no longer go a few years ago urban newspapers" social news hit the world, too