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2012年4月28日,拉芳集团、山东卫视以及舜风传播在济南万达凯悦酒店举行了隆重的《雨洁天籁之声》整合传播战略合作签约仪式。这一仪式的顺利召开,标志着拉芳集团、山东卫视以及舜风传播三方的合作正式拉开帷幕。同时,合作签约仪式的成功对拉芳而言具有里程碑的意义。它是拉芳第一次与媒体、广告公司携手举办专项营销推广会议,也是第一次远离汕头大本营,在异地举办专项营销推广会议。它标志着拉芳集团开始与媒体在合作上更加亲密无间,在社会化营销操作上更趋成熟和理性。
On April 28, 2012, Lafarge Group, Shandong Satellite TV and Shun Wind Broadcast held a solemn signing ceremony of the strategic cooperation and co-operation of integration and dissemination of the sound of rain and soothing sounds at the Hyatt Regency Jinan. The smooth convening of this ceremony marks the official start of the cooperation between Lafarge Group, Shandong Satellite TV and Shun Wind Broadcasting. At the same time, the success of the signing ceremony was a milestone for Lafon. It is the first time that Lafarge has organized special marketing promotion conferences with media and advertising agencies. It is also the first time that it is far away from Shantou Base Camp and holds special marketing promotion conferences in different places. It marks Lafarge Group began to cooperate more closely with the media in the social marketing operation more mature and rational.