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In 21st century,international cooperation becomes increasingly frequent and extensive,which demands international business staff equipped with cross-cultural communicative competence.Therefore,cultivating and improving intercultural communicative competence have taken as an important part in business English teaching.As a professional specialty for business English majors,its graduates inevitably have to engage in business activities,to do cross-cultural communication with foreign countries.So whether they have cross-cultural communicative competence has great influence for students in the employment and career development.
In 21st 21st, the international service becomes increasingly frequent and extensive, which demands international business staff equipped with cross-cultural communicative competence.Therefore, cultivating and improving intercultural communicative competence have taken as an important part in business English teaching.As a professional specialty for business English majors, its graduates inevitably have to engage in business activities, to do cross-cultural communication with foreign countries .o whether they have cross-cultural communicative competence has great influence for students in the employment and career development.