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品牌是企业的生命,成功打造品牌,可以使企业获利,股东获利,消费者受益,而如何提升品牌的价值,更成为老总们关注的话题。
Brand is the life of an enterprise. Successfully building a brand can benefit the enterprise, shareholders and consumers, and how to enhance the brand value has become a topic of concern to the CEOs.