共振是放大能量的有效手段,在自然界中如是,在广告业也是这样。目前中国进入资本时代,精彩的商业创新都寻求与资本的谐振。广告业如想成功转型,走出困惑,也必然走上这条路。可喜的是,广告业近两年进入了资本并购的上升期,省广股份与蓝色光标成为新型并购的领头羊。一系列令人眼花缭乱的并购逐渐显示出资本方的思路。第一是寻求广度的突破,也就是扩大规模。从经典的WPP集团到今天的蓝色光标们,走的都是这条 Resonance is an effective means of amplifying energy, as it is in nature, as well as in the advertising industry. At present, China has entered the capital age and its brilliant business innovation seeks to resonate with capital. If you want to successfully transform the advertising industry, out of confusion, it is bound to embark on this road. The good news is that the advertising industry has entered the capital increase in the past two years M & A, Guangdong Guangguang shares and blue cursor become the leader in the new mergers and acquisitions. A series of dazzling mergers and acquisitions gradually show the capital side of the idea. The first is to seek breadth of the breakthrough, that is, to expand the scale. From the classic WPP Group to the blue cursors today, this is the way to go