近年来,随着我国对外开放步伐加快,地方对外交往活动日益频繁,外宣工作在扩大开放中的舆论先导作用十分明显,对外宣传品则成了对外交往的重要载体。各地把外宣品的制作当作宣传工作、民间交往、招商引资的一项基础性工作来抓,出版了一批内容正确、印刷精美、装帧漂亮的画册、折页,深受国际友人和投资者的喜爱。同时,对推介地域特色、树立地方形象起到了较好的作用。但是,就笔者接触到的一些地方外宣品而言,有些中文译成英文后,没有达到理想的效果。 In recent years, with the acceleration of China’s opening up to the outside world, local foreign exchange activities have become more frequent, and public opinion has played a leading role in expanding public opinion. External publicity materials have become important carriers of foreign exchanges. Local governments have used the production of foreign propaganda as a basic work for propaganda work, non-governmental exchanges, and investment promotion. They have published a number of albums and brochures with the correct content, fine prints, and beautiful bindings. They have been deeply favored by international friends and investments. Loved ones. At the same time, it played a good role in promoting regional features and establishing local image. However, in terms of some local and foreign publications that the writer has come into contact with, some Chinese have not achieved the desired results after they have been translated into English.