四年前,不为外界熟悉的黎瑞刚出任SMG的掌门曾引发外界的一阵猜测。四年当中,黎瑞刚快速布局,在渐趋模糊的国内传媒发展路径当中,SMG旗帜鲜明,初步构造了一个面向未来的媒体集团的雏形,37岁的黎瑞刚鬓间的星星白发也日见醒目。黎瑞刚手上拥有的是一个超级航母:2001年,上海文广新闻传媒集团(以下简称SMG)正式成立时几乎整合了上海所有的电视广播资源,当时的总资产接近120亿元,年广告收入17亿元,是中国第二大媒体集团,旗下拥有11套电视频道、10套广播频率、3家报纸和2家杂志等众多媒体资源。但是,在黎瑞刚看来,这样一家脱胎于传统体系的 Four years ago, Li Ruigang, who was not familiar with the outside world, served as head of SMG, which caused speculation in the world. In the past four years, with the rapid deployment of Li Ruigang, SMG has taken a clear-cut stand in the increasingly vague path of domestic media development and has initially shaped the prototype of a media group that faces the future. The 37-year-old Li Ruigang’s stars and white hair are also increasingly visible. Li Ruigang owns a super aircraft carrier: In 2001, Shanghai Media Group (hereinafter referred to as SMG) was almost integrated with all the broadcasting resources in Shanghai when the total assets of nearly 12 billion yuan, the annual advertising revenue of 17 Hundreds of millions of dollars, is China’s second largest media group, which owns 11 sets of television channels, 10 sets of radio frequency, 3 newspapers and 2 magazines and many other media resources. However, in the view of Li Ruigang, such a born out of the traditional system