城市的文化产业化需要建立有城市精神与地域特征的品牌产品,当代文学产业化因其具有的精神属性、创意属性、意识形态属性和多元辐射属性对于城市文化品牌的产业化具有品牌的塑造功能、传播功能和承接功能,因此要建立当代文学与城市文化品牌建设的产业化组织机制、产业化传播机制与产业化的调控机制。 The cultural industrialization of the city needs to establish brand products with urban spirit and regional characteristics. The industrialization of contemporary literature has the function of brand building for the industrialization of urban cultural brands because of its spiritual attributes, creative attributes, ideological attributes and multiple radiation attributes , Dissemination of functions and to undertake functions, it is necessary to establish a contemporary literature and urban culture brand building industrial organization mechanism, industrialization and industrialization mechanism of transmission and control mechanisms.