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在营销的大舞台上,惨烈的故事每天都在上演。一些公司用大量的广告活动代替公关,为新推出的品牌开路,最终,浪费了金钱,却没有赢得胜利建立品牌是一件复杂的事情,从战略角度看,一个有着50年历史的品牌,与一个全新品牌相比,如果没有在消费者的心智中占据位置,就显示不出任何优势。它们必须用公关建立起可信度,然后才转移到广告战略上。老实说,大多数的品牌在消费者的心智中都没有位置。只有较少数品牌,建立了足够的可信度,从而能够有利地使用广告战略。甚至是一个已经树立起地位的知名品牌,要改变它的地位,首先需要的也是公关。
On the big stage of marketing, the tragic story staged every day. Some companies use a large number of advertising campaigns instead of PR, opening up new brands, eventually, wasting money, but not winning the victory to build a brand is a complex matter, from a strategic point of view, a 50-year-old brand, and Compared to a brand new brand, there is no advantage without being in the minds of consumers. They must build credibility with PR before moving on to advertising strategy. Honestly, most brands have no place in the minds of consumers. Only a few brands have established enough credibility to be able to use the advertising strategy favorably. Even a well-known brand has established its status, the first need is the public relations.