从1969年至今,海信从一个百人小厂迅速发展成为中国电子百强第六位的大型产业集团。上个世纪的90年代初,我们初步确立了“家电、通信、信息”产业架构,为加速发展这一产业架构,从2000年开始,我们陆续兴建了技术孵化园(研发中心)、信息产业园、家电工业园、海信大厦,从而形成了“三园一厦”的战略性布局。作为中国家电的中坚力量,我们高兴地看到,从今年开始,中国家电品牌以及中国制造已得到全世界很多消费者和经销商的认可,彩电、空调等家电产品的出口总量迅速增长已与国内市场持平。可以说:中国家电全球化的时代从现在开始真正到来了!这是全球经济一体化浪潮席卷的结果,也是中国经济不断进步、中国家电产业积极进取的结果。在这个关键时刻,海信作为中国的著名企业应责无旁货地承担起自己的历史使命,全球化战略成为我们必然的,也是惟一的选择。但是,我们不得不承认,由于历史的原因,中国制造的产品在海外还被人们理解为“低质低价”的代名词,这种状况深深地刺激着每一个中国 From 1969 up to now, Hisense has rapidly grown from a small factory of 100 to a large-scale industrial group ranked sixth among the top 100 Chinese electronics companies. In the early 90s of last century, we initially established the industrial structure of “home appliances, communication and information”. To accelerate the development of this industrial structure, starting from 2000, we have successively set up technology incubators (R & D centers), information Industrial Park, Industrial Park, home appliances, Hisense Building, which formed a “Three Park Building ” strategic layout. As the backbone of China’s home appliances, we are pleased to see that starting from this year, China’s home appliance brands and manufacturing in China have been recognized by many consumers and distributors all over the world. The rapid growth of the total export volume of home appliances such as color TV sets and air conditioners The domestic market is flat. It can be said: The era of globalization of China’s home appliances has really come true from now on! This is the result of the sweeping wave of global economic integration. It is also the result of China’s continuous economic progress and proactive domestic appliance industry. At this crucial moment, Hisense, as a well-known Chinese company, has the responsibility to shoulder its historic mission. The globalization strategy has become our only and only choice. However, we have to admit that, for historical reasons, Chinese-made products have also been interpreted overseas as synonymous with “low quality and low price”, which deeply stimulated every Chinese