中国印刷企业是否需要走国际化之路,只有市场才能给出最适当的回答。加入 WTO 之后,国内印刷界明显感到国际资本的加速进入,贝塔斯曼屡次试探,当纳利增资建厂,大日本凸版进入上海。国门已经打开,国内市场的国际化竞争趋势已露端倪。与此同时,业内人士开始反省,国际化应该是双向通路,我们为什么不向外迈出脚步。其实,早在10年前,中国企业已经试图在国际印刷市场上分一杯羹了,不过当时这仍局限于特定的区域,用了一种特别的方式。上世纪90年代初期,凭 Chinese printing companies need to take the road to internationalization, only the market can give the most appropriate answer. After joining the WTO, the printing industry in China clearly felt the accelerated entry of international capital. Bertelsmann repeatedly tried to establish a factory when Naritas increased capital and entered the city with a large Japanese letterpress. China has opened its doors and the international competition in the domestic market is on the horizon. At the same time, the industry began to reflect on the internationalization should be two-way path, why do not we take a step outside. In fact, as early as 10 years ago, Chinese companies have tried to get a share of the international printing market, but at the time it was still limited to a specific area, using a special way. The early 90s of last century, with