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凤翔泥塑艺术是陕西凤翔地区优秀的民间艺术,文章从泥塑艺术发展现状谈起,分析了目前泥塑艺术存在的问题,在此基础上探讨了产业化是凤翔泥塑艺术发展的必经之路以及增强创新意识是泥塑艺术发展的前提和动力,进一步揭示了在我国农村文化产业化发展的视野下,泥塑艺术必须走产业化道路的重要结论。
Fengxiang clay sculpture art is an outstanding folk art in Fengxiang area of Shaanxi Province. The article starts with the development of clay sculpture art and analyzes the existing problems of clay sculpture art. Based on the analysis, the industrialization is the only way to develop the art of clay sculpture in Fengxiang, Innovation awareness is the prerequisite and motive force for the development of clay sculpture art, further revealing the important conclusion that clay sculpture must take the road of industrialization from the perspective of the development of rural cultural industry in our country.