电影植入似乎还有市场。近六成的男性购车者对电影中的汽车品牌注意较多;接近4成的男性购车者会注意一点;而完全不会注意电影中汽车品牌的男性购车者仅占2.9%冯小刚《大腕》上映时,中国的电影院线制还没有改革,《大腕》里的广告植入桥段也还在被当作笑料翻炒。十多年后,电影植入早已成为普通得再也不能普通的商业手段,而汽车作为植入“大户”也屡现其中。市场效果是衡量汽车植入广告的重要指标,可瑞德机构最近就对其作了一番调查,他们把目光落在男性 There seems to be a market for film implants. Nearly 60% of male car buyers pay more attention to the car brands in the movie; nearly 40% of male car buyers will pay attention to it; and they will not pay any attention to the male car buyers in the movie only accounting for 2.9% of the biggest names released by Feng Xiaogang When the cinema system in China has not yet been reformed, the advertising section of the “biggest names” is still being used as a joke. More than a decade later, film implantation has long been an ordinary commercial means that can no longer be ordinary, but the car as a “big family ” is also repeated among them. The market effect is a measure of the importance of car implanted advertising indicators can be Reid agencies recently conducted a survey of them, they set their sights on men