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今年,国家取消对农机企业的免税政策,企业资金严重紧缺,实行多渠道经营后,农机市场竞争更加激烈。而蓬安县农机公司却在当地农机企业普遍效益滑坡的情况下,出现了生机勃勃的营销景象。1至5月实现销售收入394.24万元,实现利税19.04万元,经济效益稳步增长。出现这种可喜局面的主要原因在于,他们正确采取了“五补”的营销策略。
This year, the state lifted the tax exemption policy for agricultural machinery companies. The company’s funds are in serious shortage. After multi-channel operations, the competition in the agricultural machinery market has become fiercer. The Peng’an County Agricultural Machinery Co., Ltd., however, has seen a vibrant marketing scene in the light of the general decline in the efficiency of local agricultural machinery companies. From January to May, sales income was RMB 3,942,400, profits and taxes were RMB 190,400, and economic benefits grew steadily. The main reason for this gratifying situation is that they have correctly adopted the “five supplements” marketing strategy.