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在目前出版行业的发展中,编辑发挥着图书生产的重要作用,但是随着目前新媒体的不断发展,使得图书出版行业面临着诸多的机遇与挑战,因此需要出版企业从编辑与图书销售全程营销的角度出发,为提高图书的销售量,做出贡献。基于此,本文针对目前教材图书,在重视编辑的主体地位下,进行的全程营销手段,进行了详细的分析说明,以期促进教材图书产品的市场竞争力,促进教材图书出版企业可以获得最大化的经济效益、社会效益,同时也为教材图书全程营销模式的构建完善,提供助益。
In the current development of publishing industry, editors play an important role in the production of books. However, with the continuous development of new media, there are many opportunities and challenges facing the publishing industry. Therefore, Point of view, to improve the sales of books to contribute. Based on this, this article analyzes and explains in detail the current market-oriented marketing tools for the current teaching materials and books, with a view to promoting the market competitiveness of textbook products and promoting the maximization of textbook publishing enterprises Economic benefits, social benefits, but also for teaching textbook full marketing model to build and improve, to provide help.