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快时尚文化已经渗透入服装、饰品、饮食、家居等各个行业,其中最令人瞩目的不得不说是引领了快时尚旋风的ZARA、H&M等服装品牌。消费者多被快时尚品牌以大牌的设计、亲民的价格、以及多样的款式所打动。快时尚模式下的服装品牌及产业得到了快速发展。通过对服饰快时尚化的研究分析,探索我国箱包品牌能否在快时尚的销售模式下,结合自身产业特点,进行快速发展,为箱包行业找到新的突破口。
Fast fashion culture has infiltrated clothing, jewelry, food, home and other industries, most notably have to say is to lead the fast fashion whirlwind ZARA, H & M and other clothing brands. Consumers are fast fashion brand to big-name design, price-min, and a variety of styles touched. Fast fashion model clothing brand and industry has been rapid development. Through the analysis of fashion fast fashion to explore China’s luggage brand in the fast-fashion sales model, combined with its own characteristics of the industry, rapid development for the luggage industry to find a new breakthrough.