今年6月,中国深圳出现了大陆首家无形资产评估机构,即由深圳市科技局成立的无形资产评估事务所。据悉,这间事务所将着力于评估著作权、专利权、技术秘密、商标权、商誉等等无形资产,比如“刘嘉玲的肖像到底值不值100万元?5000万元港币的‘金利来’商标是怎样作价的?在科技成果拍卖会上花200万元买一项技术值不值……?”等等。 6月下旬,在北京举行了一个叫做“首届中国企业形象战略研讨会”的会议,主旨是研究企业品牌的创 In June of this year, Shenzhen, China, became the first intangible asset assessment agency on the mainland, which is an intangible assets assessment firm established by Shenzhen Science and Technology Bureau. It is reported that the firm will focus on assessing intangible assets such as copyrights, patents, technical secrets, trademark rights, goodwill, etc. For example, "Carina Lau’s portrait is worth less than 1 million yuan, and 50 million Hong Kong dollars worth of ’goldlion’ trademark. How does it cost? In the scientific and technological achievements auction, it costs 2 million yuan to buy a technical value...?” and so on. In late June, a conference was held in Beijing called the “First China Corporate Corporate Image Strategy Seminar”. The main purpose was to study the creation of corporate brands.