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大多数合资品牌汽车一进入国内市场,就站稳了脚跟并主导了汽车市场,这让国内自主品牌求生发展之路变得格外艰难。有的从模仿起家,有的从皮卡转型,有的多年来只徘徊于造小型入门车,有的坚信用市场换技术,还在默默积蓄力量直到2006年,上海汽车荣威ROEWE诞生,给自主品牌的创立开拓出一种新的方式——在购买技术的基础上创新,抢占中高端市场
As soon as most JV branded vehicles enter the domestic market, they have gained a firm foothold and dominated the auto market, which has made it extremely difficult for the domestic brands to survive and develop. Some started from the imitation, and some transition from the pickup, and some have only hovered over the years to create a small entry car, and some firmly believe that the market for technology, but also quietly accumulate power until 2006, the Shanghai Automotive Roewe birth, to own brand The creation of a pioneering a new way - in the purchase of technology based on innovation, to seize the high-end market