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21世纪,网络俨然已成为更有效的营销工具。网络强大的信息承载和交互功能,加上低廉的费用更适合进行商品的营销,由于网络的四通八达使得信息有了足够的速度和广度,能出色的满足消费者的信息需要,于是消费者不必到出售商品的部门便可以详尽的了解所有的相关资料。根据有关机构预测,中国网民数量将在2007年～2008年之间超越美国,全球第一。到2008年中国网民数量将达到2.52亿,但只占人口的20%左右。网络广告具有强劲的增长潜力(未来三年的
In the 21st century, the internet has become a more effective marketing tool. The powerful information bearing and interactive functions of the network, together with the low cost, are more suitable for the marketing of products. Because the network has a wide range of information, the information has enough speed and breadth to meet the information needs of consumers, so consumers do not have to The department that sells the goods can have a detailed understanding of all relevant information. According to relevant agency forecasts, the number of Chinese netizens will surpass the United States between 2007 and 2008, ranking first in the world. By 2008, the number of Chinese netizens will reach 252 million, but only about 20% of the population. Online advertising has strong growth potential (in the next three years