国内企业一直对标王情有独钟,这是一个世界范围内独一无二,具有深刻中国特色的现象。去年以来围绕秦池、爱多夺标,人们提出了许多问题,比如为什么有实力的外资企业反倒不往这里面掺和,为什么由质量、服务、价格、营销等多重因素构成的市场竞争在中国企业身上退化为单纯的广告竞争,为什 Domestic companies have always had a special liking for the king. This is a phenomenon that is unique in the world and has profound Chinese characteristics. Since last year, around Qinchi and Aicuo won many bids, many questions have been raised. For example, why might a powerful foreign-funded company fail to blend in with it? Why is the market competition constituted by multiple factors such as quality, service, price, and marketing in Chinese companies? The body degenerates into pure advertising competition.