论文部分内容阅读
目前我国的公关界往往过于偏重公共关系的应用性,而较少地关注作为本世纪初的思想产物──公共关系的深刻的社会基础问题,对它产生的渊源仅作表层上的分析,而未作深层次的理论探究,于是出现了人们至今仍为公共关系定义的界限问题争论不休的现象。显然,我们有必要对公共关
At present, public relations circles in our country tend to place too much emphasis on the applicability of public relations, while they pay less attention to the profound social basis as the ideological product of the beginning of this century, which is only a superficial analysis of the origins of public relations Without deep theoretical inquiry, there has been a constant debate about the boundary between the definition of public relations. Obviously, we need to be off to the public