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随着科技的进步和社会的发展,人们的消费水平也越来越高。随着市场需求的加大,企业也越来越重视产品的生产和开发,并深切意识到艺术设计在产品开发过程中的重要作用。笔者通过分析现代艺术设计对产品增值的作用和影响,阐述现代艺术设计在产品开发中的应用现状,提出通过艺术设计实现产品价值的合理构想,促进人们消费观念的更新和我国经济的快速发展。随着人们消费观念的更新,以及创新理念在产品包装设计中的应用,很多企业越来越重视艺术设计对提升产品价值
With the progress of science and technology and the development of society, people’s consumption level is also getting higher and higher. With the increasing market demand, enterprises also pay more and more attention to product production and development, and are deeply aware of the important role of art design in product development. By analyzing the function and influence of modern art design on product value added, the author expounds the application status of modern art design in product development, puts forward the reasonable concept of realizing product value through art design, and promotes the renewal of people’s consumption concept and the rapid economic development in our country. With the renewal of people’s consumption concept and the application of innovative ideas in product packaging design, many enterprises pay more and more attention to the value of art design in enhancing product value