实施品牌化经营是一种在众多行业被广泛应用的经营战略。它之所以在相当长一段时期内没有引起国有房地产开发企业的重视,是因为我国长期实行的福利型的住房政策使集团购房成为房地产市场的买方主角,集团购房最重视的是位置,而不是价格和其他因素,这使得房地产企业只要在好的区 The implementation of the brand management is a business strategy widely used in many industries. The reason why it has not aroused the attention of state-owned real estate development enterprises for quite a long period of time is because the long-term welfare-type housing policy in our country made the group purchase the protagonist of the real estate market. The most important position of group purchase is location rather than price And other factors, which makes the real estate business as long as the good area