引言近年来,全球商业领域中动态变化一直是国内外管理界讨论的热点,人们在关注经济及全球化、战略联盟和互联网络的同时,也注意到顾客群体发生的具大变化,以及由此对企业战略选择所产生的深刻影响。当今的顾客已不再是产品与服务的被动接受者,他们比以往掌握更多的知 Introduction In recent years, the dynamic changes in the global business field have been the focus of discussions in the management circles both at home and abroad. While people pay attention to the economy and globalization, strategic alliances and the Internet, they also notice the great changes that have taken place in the customer groups and thus The profound impact on the strategic choice of the enterprise. Today’s customers are no longer passive recipients of products and services and they know more than ever