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笔者创建的自驾游产品营销平台属于互联网经济的O2O营销模式,主要是整合线上互联网资源和线下快递服务业资源,通过搭建营销平台来实现旅游业服务的快捷化和便利化。本文试从可行性方面对提出方案的社会意义进行论证。
The self-driving tour product marketing platform I have created belongs to the O2O marketing mode of internet economy. It mainly integrates online internet resources and offline express service industry resources, and realizes the fast and facilitation of tourism services through building a marketing platform. This article tries to demonstrate the social significance of the proposed program from the feasibility.