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乌克兰总人口达5000万人,其体育用品市场自1991年起出现大幅度增长趋势,至2000年整体市场规模已达3.7亿美元,其中进口货占90％。 1998年,该国受到俄罗斯金融危机的影响,迫使广大群众将所得转移到生活必需品上,导致体育用品市场出现小幅度下降走势,不过,自1999年开始又逐渐回升,2000年其体育用品市场增长6％。与此同时,国际知名品牌在该国的代理商几乎增加2倍,截至2000年9月底止,已有47家国际知名运动品牌在该国登记注册。
Ukraine’s total population of 50 million people, the sporting goods market has shown a substantial growth since 1991, the overall market size in 2000 has reached 370 million US dollars, of which imports accounted for 90%. In 1998, the country was affected by the financial crisis in Russia, forcing the masses to divert their income to necessities, resulting in a slight drop in the sportswear market. However, the market rebounded gradually again in 1999 and the sporting goods market grew in 2000 6%. In the meantime, the number of internationally renowned brands in the country has nearly tripled. As of the end of September 2000, 47 internationally renowned sports brands have been registered in the country.